Hey there, house hunters and home sellers! Are you wondering if Edina Realty deserves a spot on your real estate radar? Whether you’re a first-time buyer dreaming of that perfect Minnesota starter home or a seasoned seller ready to cash in on your property, picking the right real estate agency feels like a big deal—because it is! Let’s dive into the nitty-gritty of Edina Realty, explore what makes it tick, and figure out if it’s the key to unlocking your next big move. Grab a cuppa, settle in, and let’s chat about this Midwest giant in a way that’s fun, engaging, and totally human.
Biography Table for Edina Realty
Category | Details |
---|---|
Full Name | Edina Realty |
Founded | 1955 |
Founder | Emma Rovick |
Headquarters | Edina, Minnesota, USA |
Service Area | Minnesota, Western Wisconsin, Naples (Florida) |
Number of Offices | Over 75 |
Number of Realtors | Approximately 2,500 |
Services Offered | Real estate sales, mortgage, title services, insurance, relocation services |
Market Leadership Claim | Largest residential real estate brokerage in Minnesota for 25+ years |
Average Sales Advantage | Homes sold for $26,764 more than competitors (per Regional MLS of Minnesota) |
Sales Speed | Homes sell 16% faster than market average (per Regional MLS of Minnesota) |
Key Locations | Edina (6800 France Ave S), St. Paul (700 Grand Ave), Little Falls (15594 MN-27), Annandale (64 Oak Ave S), and more |
Edina Location Rating | 4.3 stars (6800 France Ave S, Edina, MN) |
Title Co. Rating | 4.9 stars (6800 France Ave S, Edina, MN) |
St. Paul Rating | 4.1 stars (700 Grand Ave, St. Paul, MN) |
Little Falls Rating | 4.3 stars (15594 MN-27, Little Falls, MN) |
Annandale Rating | No rating available (64 Oak Ave S, Annandale, MN) |
Website | EdinaRealty.com |
Eco-Friendly Features | Electronic closings, MyAtlas app for digital document management |
Notable Tools | MyAtlas app (tracks milestones, stores docs, provides early listings access) |
Customer Praise | Professional agents, seamless processes, local expertise, fast sales |
Customer Criticism | Inconsistent communication, hidden fees (e.g., broker admin fees), agent quality varies |
Contact (Edina Office) | +1 952-927-1100 (6800 France Ave S, Edina, MN) |
Contact (St. Paul) | +1 651-224-4321 (700 Grand Ave, St. Paul, MN) |
Contact (Little Falls) | +1 320-632-2381 (15594 MN-27, Little Falls, MN) |
Contact (Annandale) | +1 320-980-0560 (64 Oak Ave S, Annandale, MN) |
What’s the Buzz About Edina Realty?
Ever heard of a real estate company that’s been around since the 1950s and still rocks the market? That’s Edina Realty for you! Founded by a trailblazing woman named Emma Rovick in 1955, this isn’t some fly-by-night operation. Based in Minnesota, Edina Realty boasts over 75 offices across Minnesota, western Wisconsin, and even a shiny new spot in sunny Naples, Florida. With nearly 2,500 realtors ready to jump into action, they claim the throne as the biggest residential real estate brokerage in the region. Impressive, right? But does size equal success for you? Let’s find out!
Imagine strolling through neighborhoods in Edina or St. Paul, eyeing that cozy bungalow or sleek condo. Edina Realty promises to guide you every step of the way, from scouting listings to signing the dotted line. They don’t just stop at buying and selling homes, though—they’ve got a whole crew handling mortgages, titles, insurance, and even relocation services. It’s like a one-stop shop for all things home-related. But does this all-in-one approach deliver the goods, or is it just a flashy gimmick?
Where Can You Find Edina Realty?
Curious about where Edina Realty hangs its hat? Let’s take a whirlwind tour of some key locations and see what folks are saying about them. After all, a company’s only as good as its people, right?
First stop: Edina Realty at 6800 France Ave S in Edina, MN. This spot earns a solid 4.3-star rating, and buyers rave about the team here. One reviewer gushes, “John and Keith are my real estate dynamic duo at Edina Realty. They’re making my first-time buyer experience epic!” Another chimes in with, “Great people to work with.” Sounds like a promising start if you’re near Edina’s bustling streets.
Next up, the Edina Realty Title Co., also at 6800 France Ave, steals the show with a near-perfect 4.9 stars. Customers love the smooth process, with comments like, “Effective, precise, and excellent customer service,” and “Lauren made it easy and convenient—she’s a delight!” If you’re dreading the paperwork jungle of closing a deal, this crew might just make it a breeze.
Over in St. Paul, the Edina Realty office at 700 Grand Ave pulls in a respectable 4.1 stars. Buyers and sellers alike sing its praises: “Seamless and stress-free with exceptional local expertise,” says one happy client. Another adds, “Nestor and Chris were professional, communicative, and provided top-notch service—10/10!” If you’re sniffing around the Twin Cities metro, this spot seems like a winner.
Then there’s Edina Realty in Little Falls at 15594 MN-27, clocking in at 4.3 stars. A fan raves, “Cindy Scholl is professional and personable—I’d recommend her highly!” Small-town vibes with big-time service? That’s a combo worth noting.
Finally, we’ve got Edina Realty in Annandale at 64 Oak Ave S. No ratings pop up here, but its presence shows Edina Realty stretches far and wide across Minnesota. Want to dig deeper into one of these spots? The choice is yours!
Does Edina Realty Live Up to Its Market Leader Hype?
Okay, let’s get real—Edina Realty loves to tout its title as the “market leader” for 25 years running. They’ve got stats to back it up, too: homes sold by Edina Realty agents fetch an average of $26,764 more than the competition, and they sell 16% faster. That’s according to the Regional Multiple Listing Service of Minnesota, so it’s not just hot air. But what does this mean for you?
Picture this: You’re selling your charming St. Paul split-level. Faster sales and bigger bucks sound dreamy, but are you getting that VIP treatment, or just another number in their massive network? Reviews suggest it’s a mixed bag. Some folks adore the hustle—like one seller who says, “They sold my house in five days with two open houses!”—while others grumble about spotty communication or pushy tactics. So, does Edina Realty’s size give you an edge, or does it stretch their agents too thin?
On the buyer’s side, Edina Realty rolls out fancy tools like the MyAtlas app. Users love how it tracks milestones, stores docs like appraisals, and hooks you up with listings before they hit the market. One app fan says, “It’s perfect for finding luxe lake homes while I’m out on the boat!” Eco-friendly bonus: less paper clutter means a happier planet. But beware—some complain the app’s new map clogs the screen, making it a hassle to browse. Tech-savvy or tech-trap? You decide!
How Does Edina Realty Stack Up on Service?
Let’s talk service—because a slick app or a big name doesn’t mean squat if the people behind it flop. What’s the word on the street about Edina Realty’s agents and support?
Buyers often cheer the pros in Edina Realty’s corner. Take Mark, a realtor who braved snowstorms to show homes, earning kudos for punctuality and research. “He advised us on the do’s and don’ts as first-timers,” a client recalls. Sellers, too, find gems like Bruce, who rolled up his sleeves to prep a house for sale, landing a quick deal. “He did everything you’d hope for,” beams a happy homeowner.
But it’s not all sunshine. Some folks feel let down—like one who gripes, “Chad and Sara didn’t keep me updated on offers,” or another who calls out an agent for “condescending” vibes. Ouch! Seems like your experience hinges on who you snag as your agent. With 2,500 realtors, Edina Realty offers a buffet of talent—some are Michelin-star chefs, others are more fast-food fry cooks.

What about the extras? Edina Realty bundles mortgage, title, and insurance services, aiming to simplify your journey. Clients love the convenience—“Everything under one roof!”—and the eco-friendly e-signing options cut down on waste. Yet, a few whisper about hidden fees, like a sneaky “broker admin” charge at closing. Keep your eyes peeled on that fine print!
Is Edina Realty Eco-Friendly Enough for You?
Speaking of the planet, does Edina Realty care about going green? They don’t plaster “eco-warrior” on their branding, but small moves count. Electronic closings at their title offices—like the 4.9-star gem on France Ave—slash paper use, keeping forests happy. The MyAtlas dashboard nudges you toward digital docs over dusty filing cabinets. It’s not a full-on solar-powered revolution, but these steps lighten your home-buying footprint.
Wondering about their offices? No dirt surfaces on energy-efficient buildings or recycling programs, but their sprawl across Minnesota and beyond suggests a lean toward local expertise over jetting agents cross-country. Less travel, less carbon—makes sense, right? If you’re an eco-enthusiast, Edina Realty won’t blow you away, but it’s not trashing the Earth either.
Who Should Team Up with Edina Realty?
So, who’s the perfect match for Edina Realty? Are you a busy bee craving a full-service squad to handle every detail? This might be your crew. First-timers love the hand-holding—think pros like John and Keith turning the daunting into doable. Seasoned sellers chasing top dollar might dig the market clout and speedy sales stats.
But hold up—are you a DIY type who hates middlemen? Edina Realty’s traditional 2.5-3% commission might sting compared to low-cost rivals. Prefer a boutique vibe over a corporate giant? The sheer scale here could feel impersonal if you land a less-than-stellar agent. And if you’re all about hyper-green living, their eco-efforts might leave you wanting more.

Final Verdict: Should You Pick Edina Realty?
Alright, let’s wrap this up—should you bet on Edina Realty for your next home quest? Honestly, it’s a solid contender. The network’s massive, the tools are slick, and the reviews prove they’ve got agents who shine brighter than a Minneapolis summer day. You might score a bigger paycheck or snag your dream pad faster, especially in Minnesota’s hot markets.
But it’s not flawless. Agent quality varies, fees can sneak up, and communication hiccups pop up in reviews. Want the best shot? Scout your local office—like the St. Paul or Edina spots—and grill your agent upfront. Ask: “How many homes have you sold lately? What’s your game plan for me?” If the vibe’s right, Edina Realty could be your golden ticket.
So, what do you think? Ready to give Edina Realty a whirl, or are you still shopping around? Drop your thoughts below—I’d love to hear where your home journey takes you next!